Sports Marketing & PR Roundup Category

Two Footballers, One Issue. Brands Conflict With Values…

Cristiano Ronaldo may not be able to move the stock prices of Fortune 500 companies with a flick of the…

Like Nothing Else, Sports Still Has FOMO, And It’s Why The Business Will Keep Growing…

We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf…

June 18, 2021
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Revisiting The “Stretch Pitch”…

Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back…

June 15, 2021
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Vice Is Nice…Gambling, CBD, Hard Liquor All In The Mix…Will Condoms Join The OK To Have List Soon?

Gambling, CBD, esports and gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment…

June 13, 2021
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As We Head Back To Normalcy, the Value Of Coaches As Teachers Has Never Been Greater…

They have always been the iconic role models that have shaped thousands of lives, from little league to the highest…

June 8, 2021
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High Five’s, Handshakes and Hugs…Time To Bring Em All Back Out…

This past week I experienced a little bit of confusion, as an old firend I had not seen in over…

June 7, 2021
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“deGromination Channel” And Other Micro-offerings We May Soon See…

There are very few, if any, events today that we can say are always ‘appointment viewing.” Drop everything we have…

June 5, 2021
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A “Marvelous” Run Of Storytelling Reaches Its End. Thanks Marv Albert For Taking Us There.

It was June 14, 1994 and we were living in Princeton, New Jersey after I finished my first year as…

June 3, 2021
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Clippers Take The Latest Step Into The Custom Streaming Option For Fans…

With every passing toe dip we see how the “alternative broadcast” keeps resonating more and more with an audience that…

May 30, 2021
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Naomi Osaka Pushes The Media/Celebrity Dynamic To Another Rethink…

When I first saw the reports of Naomi Osaka’s decision to forgo media at the French Open, I shook my…