FierceVideo Category

Comcast smart TVs could arrive later this year: report

Comcast intends to expand its X1 and Flex video platforms beyond its U.S. cable footprint and those plans could materialize…

OpenAP, Xandr form unlikely audience-based ad-tech partnership

OpenAP—a cross-audience ad platform started by Fox and ViacomCBS—and AT&T’s Xandr have formed an unlikely audience-based ad tech alliance. OpenAP’s OpenID—a…

Peacock finally launches on Amazon Fire TV

Nearly one year after Peacock launched nationally, NBCUniversal’s ad-supported streaming service is finally getting an app on Amazon Fire TV…

Invidi and Irdeto turn on addressable tech for cable set-top boxes

Invidi Technologies and Irdeto are teaming up to roll out an integrated addressable advertising technology for pay TV operators. The…

Netflix, Disney+ could face stiffer SVOD regulations in the U.K.

As the U.K. government pursues a potential sale of public broadcast operation Channel 4, it will also look at whether…

Apple TV+ scales back free trials

Apple TV+ has been handing out lengthy free trials and extensions since its launch in November 2019 but that will…

Tubi lends support for Unified ID 2.0 open-source identity solution

Tubi, an ad-supported streaming service owned by Fox, will implement Unified ID 2.0, a new internet identity approach geared toward…

Comcast, DirecTV get behind new addressable ad push

Comcast, DirecTV and more top U.S. pay TV providers today revealed Go Addressable, a new industry initiative aimed at accelerating…

Sinclair expects Bally Sports DTC could attract 4.4M subs, $2B in revenue

Sinclair is working on a direct-to-consumer streaming service for its Bally Sports regional sports networks (RSN) and it has disclosed…

Roku’s content budget will top $1B next year: report

Roku has built a ubiquitous streaming platform that stretches across connected TV devices and smart TVs. Now the company may…