Posted in Dot Esports
June 4, 2021

TSM barred from using new FTX sponsor in name, jerseys on League of Legends, VALORANT broadcasts

Riot Games will not allow TSM to use its new cryptocurrency exchange name sponsor FTX in League of Legends and VALORANT broadcasts, the company told Dot Esports today.

TSM will continue to partner with FTX, going by the name “TSM FTX” on social media and in other games where these restrictions do not exist. 

But a partnership with a non-approved cryptocurrency exchange is in violation of Riot’s guidelines for its events, and as a result, TSM’s name won’t change on those broadcasts. TSM players featured on LCS or other pro League broadcasts or VALORANT events won’t be allowed to sport jerseys with the FTX logo present.

“The TSM and FTX sponsorship deal does not break any LCS sponsorship rules, but crypto exchanges fall under a category of sponsorship that carries activation restrictions,” Riot head of esports for North America and Oceania and interim LCS commissioner Chris Greeley told Dot Esports. “As a result, TSM’s new naming convention and FTX brand placement on TSM jerseys will not apply to the LCS or other Riot Games esports in North America.”

Carve-outs for the exclusion of League and VALORANT were made in the initial deal with FTX, a TSM spokesperson told Dot Esports. But in press releases and communications with media around the deal, no note of those carve-outs was made. On social media, staff for TSM said players in both VALORANT and League would sport the new team name in their in-game player names.

TSM announced the partnership with FTX, a whopping $210 million over 10 years for naming rights to the organization, earlier today. The deal is the first naming rights deal for TSM since 2013 when it partnered with Qualcomm to be known as “TSM Snapdragon.” It’s one of the biggest sponsorship deals for an esports team that’s been publicly disclosed.

Riot privately has very detailed bars on certain sponsors and categories, including but not limited to certain cryptocurrency exchanges, gambling, and pornography. It previously barred teams from sporting beer sponsorships prior to the LCS’ own deal with Bud Light in January 2020. 

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Dot Esports June 5, 2021 at 12:05AM Jacob Wolf

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