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Posted in Media Play News
June 4, 2021

Parks: 82% of U.S. Broadband Homes Have at Least One SVOD Service

Parks Associates’ latest research of 10,000 U.S. broadband households finds 82% of homes have at least one over-the-top video service subscription, up from 76% in the first quarter of 2020. “With OTT adoption so high, providers are exploring new strategies, including expanded IP and AI-powered enhancements, to stay competitive,” Steve Nason, research director, Parks Associates, … Continue reading "Parks: 82% of U.S. Broadband Homes Have at Least One SVOD Service" Media Play News June 4, 2021 at 05:56PM Erik Gruenwedel

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